The biggest disruptor for content management is the need to support omnichannel content delivery.
A next-generation content management system provides the best of both worlds--a unified platform that supports both web-based and non-web experiences. This Q&A with the IDC VP of Content & Digital Media Technologies discusses critical issues around headless and hybrid content delivery.
Brands must engage their customers with personalised and dynamic experiences via an ever-growing array of digital touchpoints, while maintaining a secure and compliant environment. Web content management systems must evolve to meet the needs of the diverse teams involved.
Questions addressed include:
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