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Advertising and Brand Awareness - 6 Perspectives on What Works
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"Advertising and Brand Awareness - 6 Perspectives on What Works"

Gain an overall perspective on the advertising landscape and considerations for developing a winning media-buying strategy.

As advertising continues to evolve, media buyers have a lot of questions. What’s working? What’s not working? How can you best build brand awareness and engage with prospects in today’s environment?

This eBook explores:

  • The value of print advertising
  • Creating standout content marketing
  • What makes remarketing effective
  • The future of social media spending
  • The power of personalized ads

Take advantage of this resource and successfully navigate the competitive landscape. 

Offered Free by: American Marketing Association
See All Resources from: American Marketing Association


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